Jazz Musicians and Money from Music
4. Jazz Musicians and Technology. Most jazz musicians we surveyed are comfortable using technology as a creation, collaboration, promotion, distribution and fan cultivation tool.
Jazz musicians were relatively comfortable using web-based tools with AFM members (who tended to be older) being less comfortable than non-AFM musicians. This is in stark contrast to “Changing the Beat,” where AFM members appeared to be vastly more tech savvy than their non-union counterparts.
Comparisons between the 2011 Money from Music survey and the 2000 Changing the Beat survey suggest that there has been a dramatic change in tech literacy in both the AFM and non-AFM population, but at different rates.
Based on the comparative data, it appears that non-AFM musicians have outpaced their AFM counterparts in increasing their use of the internet to promote and distribute their music in the last decade.
Returning to the 2011 snapshot, as a whole, a higher percentage of jazz respondents consistently reported a higher comfort level with web-based technologies than classical respondents, in part due to the high number of classical respondents who said that these questions “were not applicable” to their work. Jazz respondents appeared to be consistently slightly less comfortable than other genres (country, urban, rock and other) with using web-based technologies.
Jazz musicians in the 45-49 age bracket and older generally reported a lower comfort level with technology than younger ones. Plotted out by age group on the chart below, the answers cluster steadily around highly/somewhat comfortable from age 18-39. After that, it is a slight trend down to “not that comfortable.”
Jazz musicians’ attitudes towards the impact that emerging technologies have had on their careers are similar to the rest of the non-jazz survey respondents.
The top software tools by jazz respondents were Finale, Sibelius, ProTools, GarageBand and Logic. Jazz respondents generally had similar response to non-jazz respondents with respect to which software they used, though a higher percentage of jazz musicians were using Finale, Sibelius and Logic than non-jazz musicians.
The top five web tools used by jazz respondents were YouTube, a personal website or blog, Facebook, CDBaby, and Myspace. Jazz respondents generally had similar responses to non-jazz respondents with respect to which web tools they used, though a higher percentage of jazz musicians were using YouTube, CDBaby, MySpace and Bandletter than non-jazz musicians. Jazz musicians lagged behind other musician were on Twitter, Soundcloud, Bandcamp, Tunecore, Tumblr, Bandzoogle, Songkick and NextBigSound (significant differences are noted below in bold).