Tag: “not applicable”
On Monday, February 13, 2012, FMC’s Kristin Thomson participated in the tenth San Fran MusicTech Summit in San Fransisco, CA. Drawing upon Money from Music survey findings and artist interviews, we presented some data about the impact of music/technologies on musicians’ careers and their earning capacity.
We started the presentation by describing the project’s methodology. The research involves three data collection methods: in person interviews with about 80 different musicians and composers, financial case studies based on verifiable bookkeeping data, and a widely distributed online survey.
We also underscored that this study is not about label market share, or consumer spending, or measuring an artists’ social graph. It’s about individual musicians’ earning capacity. It’s about what they end up putting in their pocket, and how it’s changing over time.
As we roll out the results of our work, there’s sometimes a curious reaction to pie charts that include a significant number of musicians/composers who answered “I don’t know” to any given question. Take this one, for example:
Some think these are just disorganized musicians that aren’t on top of their game. But, after conducting many interviews, running nearly a dozen financial case studies, and testing this survey for months prior to launch, and thinking about it ourselves, we know that “I don’t know” is an acceptable answer, for at least three reasons: (1) a gap in respondent knowledge, (2) insufficient access to information or (3) a reflection of the intricacies of income transfer.
This is a complex world, full of new revenue streams with confusingly similar names. How many musicians know the difference between an interactive stream and a non-interactive … Read More »
On Monday, January 30, 2012, FMC’s Kristin Thomson participated in Visionary Monday at the annual MIDEM conference in Cannes, France. Drawing upon data from both Money from Music survey findings and artist interviews, we explained the changing relationship between artists, brands and earnings.