On Saturday, March 25, 2012, Artist Revenue Streams co-director Kristin Thomson took part in the 30th annual Canadian Music Week in Toronto. Drawing upon Money from Music survey findings and artist interviews, she presented some top level data about musicians’ careers and their earning capacity.
She started the presentation by describing the project’s methodology. The research involves three data collection methods: in person interviews with about 80 different US-based musicians and composers, financial case studies based on verifiable bookkeeping data, and a widely distributed online survey.
She also underscored that this study is not about label market share, or consumer spending, or measuring an artists’ social graph. It’s about individual musicians’ earning capacity. It’s about what they end up putting in their pocket, and how it’s changing over time.