Tag: qualitative interviews
How does location impact musicians and composers? Do ‘music cities’ – loosely defined as places where there is a higher concentration of commercial record labels, studios, publishers, or other important commercial industry players – such as Los Angeles, Nashville, or New York offer greater opportunities for artists?
While the over 5,300 respondents of the Money from Music survey lived in all 50 states and also outside the USA, approximately 11% of respondents reported living in the metro areas of Nashville, New York City, or Los Angeles – all cities that have a higher concentration of creative workers [Note 1] compared to the national average.
What is so special about these cities? Do opportunities attributed to location favor artists who play certain roles or are at a certain point in their careers? With the internet making it easy to communicate directly with … Read More »
At first look, musicians and composers seem like a disorganized bunch. On an individual level, there are no qualifying exams or prerequisites that certify a musician’s level of “professionalism”. On a group level, there is no one organization that represents their collective interests. But scratch below the surface, and different structures become immediately apparent. In addition to record labels, booking agents, managers and other teammates on which musicians rely, musicians and songwriters can align with a vast array of music-related organizations that serve a number of purposes.
As musicians ourselves, we have a sense that membership in these organizations matters, but in what ways? Do musicians that belong to certain organizations participate in more revenue streams? Do they make more money because of these allegiances? Or is the inverse true; do particular types of work make it possible and/or necessary for musicians to join certain organizations? This data memo outlines the general benefits of membership in music-related organizations, then examines the qualitative and quantitative data related to organizational membership and revenue.
On Monday, February 13, 2012, FMC’s Kristin Thomson participated in the tenth San Fran MusicTech Summit in San Fransisco, CA. Drawing upon Money from Music survey findings and artist interviews, we presented some data about the impact of music/technologies on musicians’ careers and their earning capacity.
We started the presentation by describing the project’s methodology. The research involves three data collection methods: in person interviews with about 80 different musicians and composers, financial case studies based on verifiable bookkeeping data, and a widely distributed online survey.
We also underscored that this study is not about label market share, or consumer spending, or measuring an artists’ social graph. It’s about individual musicians’ earning capacity. It’s about what they end up putting in their pocket, and how it’s changing over time.
On Monday, January 30, 2012, FMC’s Kristin Thomson participated in Visionary Monday at the annual MIDEM conference in Cannes, France. Drawing upon data from both Money from Music survey findings and artist interviews, we explained the changing relationship between artists, brands and earnings.